Airlink

Large Format Digital

These large format digital solutions at Edinburgh Airport advertised key messaging about the Airlink express bus service to visitors arriving at the airport. Short, snappy and bold, these animations convey the selling points within a few short seconds. Situated in the baggage claim area and above the luggage carousels, visitors were taken on a journey of seeing Airlink advertising at multiple touchpoints. These were the first adverts, leading to signage throughout the airport, large format print adverts and an Airlink Kiosk outside the exit.