Edinburgh Bus Tours

Tour Operator App

The Edinburgh Bus Tours' app was a first for the company, who offer a range of 5 star rated open-top bus tours in the capital. 

I led the creative on this project from initial pitch of wireframes through to launch, complete with creating an onboarding process and advertising the app on Edinburgh Bus Tours website. The app serves as a travel companion for customers; allowing users to buy tickets, save their favourite attractions and see live tour bus times all in the palm of their hand.

Onboarding

First impressions count! I created an engaging onboarding process for the Edinburgh Tours App that gave the user a tailored experience depending on their needs. Whether you're looking to find out which ticket is right for you or you've already purchased tickets and want to plan your trip, the experience ensures that the user's journey is seamless and helps them make the most of the features on offer.

Mascot Integration

Meet Cobbles the Scottie Dog - Edinburgh Bus Tours' pawsome ambassador! The scope of this project ranged from designing the mascot itself (complete with kilt, of course!) to integrating Cobbles into the Edinburgh Bus Tours website and app. Tails were wagging when Cobbles hit the streets and screens! 

4.6 Apple Store rating