Bus2020

Environmental Strategy

Lothian's Bus2020 strategy is all about their commitment to providing an environmentally friendly transport service and lowering emissions. To relay the strategy to customers in a relatable way, I created a series of infographics to represent the statistics using real-world comparisons. I created a microsite that sat on the Lothian site, as well as a video that was also displayed on social media and on digital screens on buses across the city. Sustainable merchandise was also created for the launch event, including coasters made from recycled tyres and reusable tote bags.