Cara Thompson

Brand Identity

Cara came to me with the goal of establishing a professional-looking online identity as they grew from freelancer to director. Cara Thompson's brand makes data digestible, and her brand identity was crafted to reflect this. The logo plays on the theme of decoding data, holding hidden meaning whilst also emulating the style of some of their data visualisation plots. Can you crack the code?

The brand identity was designed with responsive design and both digital and print output in mind. Light and dark colour schemes and stacked, landscape and logomark layouts were created, as well as compliment slips and business cards being produced. I also provided design consultancy to help Cara align their website with the new logo in order to maximise brand identity within the constraints of a website development tool.

What they said

Daisy created a logo for my company just as I was transitioning from freelancer to company director. My field of work is often described as fairly niche, but she straight away understood what I wanted to convey, and the final product blew me away. A logo, and a solid associated brand identity, that I'm proud to display on my workshop slides, my website, and my business cards which she designed in a subsequent project, and which always make a strong impression. Daisy was an absolute pleasure to work with; I have already recommended her to several of my peers, and look forward to working with her again on future projects.

Cara Thompson
Director and Data Visualisation Consultant